Archive for October, 2009
New crowd-puller: branded flash mobs
Oct 31st
On a busy weekend at the Great India Place mall in Delhi suburb Noida, time stood still as 100 people dressed in Allen Solly’s new range of casual clothing froze for seven whole minutes as passers-by gawked, poked and prodded the models to see if they were, in fact, real. The human mannequins were hired
Airtel’s marathon brand building
Oct 31st
The telecom major is leveraging the annual half-marathon to strengthen brand salience in its largest market. Ever since they were introduced in India in 2004, marathons have become something of an annual event on the social calendar, not least because they provide a huge networking opportunity for anyone who is reasonably fit – from common
Dial a Book
Oct 31st
Are you an avid book reader and don't have the time to visit a good library far away from your place? The British Council has a solution. The British Council Library will be soon starting MyLibrary, a service wherein people can access the book titles online and it will be delivered at their home or
Why Entrepreneurship and India doesn’t go hand in hand
Oct 31st
Yes, I know, I may raise a few eyebrows with that title – But it is a fact that cannot be overlooked. I will explain you with a real-life example, read on… I was sitting with a serial entrepreneur friend of mine today at office and as usual our discussion veered towards Entrepreneurship. He was
Facebooks acquires FriendFeed
Oct 31st
Google used to lap up tech startups ahead of many venture capitalists. Now it's the turn of Facebook. Facebook, the world's largest social networking site, said it will buy FriendFeed, netting a group of prized ex-Google engineers in the fast-growing Internet business. FriendFeed, an up-and-coming social media startup, lets people share content online in real
Tilera raises $10 Million
Oct 31st
A fabless semiconductor company Tilera Corporation, has raised $10 million from Quanta Computer in venture funding. Quanta has selected Tilera's 64-core processor to develop products for cloud computing datacenters. San Jose, California-based Tilera makes chips, which can be used to make networking equipment more powerful and efficient. Tilera's processors are based on its iMesh architecture
Virdante Pharmaceuticals raises $47.75 Million
Oct 31st
Cambridge, Massachusetts-based Virdante Pharmaceuticals has raised new funding to bring its Series A round to $47.75 million. The new round was led by Thomas, McNerney and Partners with participation by Osage Partners, along with previous investors Clarus Ventures, Venrock, MedImmune Ventures and Biogen Idec New Ventures. With this latest funding round, the company schedules to
Indian founded MPOWER Mobile on its way to raise $5 Million
Oct 31st
Mobile commerce and payments firm MPOWER Mobile, is in the process of closing a $5 million second round of funding. The company has announced that it has received strategic investments from Maples Investments, along with the participation of Todd Smith, Founder of Tivoli. According to the company, the funds will support the company's expansion into
Yahoo – A New You!
Oct 30th
Yahoo showed its new “It’s You” marketing campaign to advertisers Tuesday, ahead of its launch next week. The ad is heavy on images of dancers, Dalmatians, soccer and kids blowing bubbles, and highlights the Internet company’s array of services and customization options. It breaks online and on television in the U.S. Monday and will be
When technology changes business
Oct 30th
Time and again, history has taught us that the technologically superior win — be it nations, civilisations, individuals or companies. The radio industry was booming till the early 1990s. But the mobile phone changed it all. Now, the radio industry is limited to only a few companies which are able to sell on the content
