Archive for March, 2010
Organisational memory and change
Mar 22nd
Memory plays an important role in a human being’s tendency to change. As a person experiences more, he creates more memories and as a result becomes a product of his memories.
Branding lessons from My Name is Khan
Mar 21st
The movie uses a combination of attitudinal concepts anchored in a cultural environment..
Ashish Rajpal | The man with the mad ideas
Mar 21st
The founder-MD of iDiscoveri wants a million students to escape the rote method of our education system.
Clicking through Bollywood
Mar 21st
Internet majors explore brand integration with movies to engage with their audience..
Indian internet users grow to 71 million: IMRB
Mar 21st
India’s internet community grew by a spectacular 42% in 2009 from a year ago, spurred by a rash of cheaper devices and affordable broadband plans that helped…
Reaching high as the mountains
Mar 21st
For the launch of its range of jams, jellies and chutneys — From the Mountains — Nilgiri’s gave its private labels all a makeover..
Brands under fire
Mar 21st
Brands have managed to get over crises of reputation with tact, skill and hard work. It’s not impossible for Toyota to do the same..
India proposes stringent laws for IP offenders
Mar 21st
Audio-video piracy to be included under prevention of dangerous activities Act.
Bharti board clears decks for Zain Buy
Mar 21st
The board of Bharti Airtel today gave its nod to the proposed acquisition of the African assets of Kuwait-based Zain Telecom for $10.7 billion.
Light at the end of the funnel
Mar 21st
It is time to spurn the concept of churn, declares Joseph Jaffe in Flip the Funnel: How to use existing customers to gain new ones (www.wiley.com).
