Marketing

Outlook cloudy as advertisers meet in Cannes

Publicis also voiced optimism, though chief executive Maurice Levy has said he was cautious about the second half of the year because of “several clouds”

Karthik Calling Karthik

Shoppers Stop plans film-based merchandising

Converting the King Khan and Deepika Padukone mania into a business opportunity, Shoppers Stop is connecting with young customers through movie merchandise…

HUL, Reckitt, Coke are top 3 TV advertisers

There was 31 per cent growth in TV advertising volumes during 2009 over that of 2008.

Clicking through Bollywood

Internet majors explore brand integration with movies to engage with their audience..

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