Marketing
Outlook cloudy as advertisers meet in Cannes
Jun 22nd
Publicis also voiced optimism, though chief executive Maurice Levy has said he was cautious about the second half of the year because of “several clouds”
Hrithik Roshan & 92.7 BIG FM TVC: Creating a unique collaboration between Bollywood and Radio
May 8th
BIG 92.7 FM launches its latest television commercial, to promote its show BIG 30 Countdown, endorsed by none other than Bollywood heart-throb Hrithik Roshan
Shoppers Stop plans film-based merchandising
Mar 26th
Converting the King Khan and Deepika Padukone mania into a business opportunity, Shoppers Stop is connecting with young customers through movie merchandise…
Who’s the whitest of them all?
Mar 25th
The marketing wars in consumer products are fought hard and bitter and the crown sits uneasy on the winner’s head..
How I would have done it… | Can a blog save the tiger?
Mar 23rd
I would have shot a film, which showed the exact locations of these 1,411 tigers. The media brief would be that the message should reach potential poachers.
HUL, Reckitt, Coke are top 3 TV advertisers
Mar 23rd
There was 31 per cent growth in TV advertising volumes during 2009 over that of 2008.
Branding lessons from My Name is Khan
Mar 21st
The movie uses a combination of attitudinal concepts anchored in a cultural environment..
Clicking through Bollywood
Mar 21st
Internet majors explore brand integration with movies to engage with their audience..
