Marketing
ISB finds its edge
Mar 9th
Hyderabad-based Indian School of Business is focusing on building emerging market competencies to differentiate from others.
Ad to the game
Mar 8th
Online games and networking sites prove to be magnets for digital marketers with their promise of captive target audiences..
YouTube emerges as new stream of revenue for film-makers
Mar 4th
The Aamir Khan-starrer 3 Idiots is also expected to be available on YouTube soon, according to producer Vidhu Vinod Chopra.
Advertising Club Cochin invites entries for Pepper awards
Mar 4th
he Advertising Club Cochin has invited entries from advertising agencies in South India for the fourth edition of its Pepper Creative Awards.
In advertising world, size doesn’t matter
Mar 1st
As clients switch to smaller agencies what is beginning to matter is the creativity of the team not the size.
Casting the Net wider
Feb 27th
By 2013, India will have a billion mobile users and be the third largest Internet user. So marketers cannot ignore new media anymore, said speakers at the recent CII Brand Summit..
Hanging in there
Feb 27th
An advertising message for a leading textile brand sailed into my residence the other day. It came in through the front door, was shown the way to my bedroom..
Ad Review: Get your eyes checked
Feb 26th
When you clearly Khan’t see the bigger picture…
Get your eyes checked at Sankara
Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak Dev
Copywriter: Shikha Gupta
Illustrators: Kallyan Kumar, Deepak Dev
Published: November 2009
Based on current events: Shiv Sena banning the screening of “My Name is Khan”, after the main actor made pro-pakistan remarks.
Ad Review: TOI Aman Ki Asha
Feb 25th
Liked the fact that the song gets revealed when the radio gets turned on across the border.
‘India has great campaigns, poor branding’
Feb 25th
When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by India-born Shombit Sengupta who is settled in France.
