Digital Marketing in India is picking up, business people have started understanding the importance of a medium which has potential to connect a small business tucked away in a suburban small office to thousands of people across the city / nation / even world. There are many ways in which one can promote his or her business on the internet now, and the good part is, that even the content is being generated in plenty which is specifically targeted for the Indian audience.

To start with, one has options of Facebook Advertising, Orkut, Google Adwords, SEO, Social Media Optimization, Blogging, etc, the list is almost endless but what out of all these is the most effective one? Well the statistics suggest, that Email Marketing is by far the most effective way to promote a business on Internet.

So how to go about Email Marketing?

Email Marketing by RedPencilTo start with, the first and foremost thing one should do is to start building an email list, which doesn’t mean that you can buy a list of 1 Crore email Ids from someone on the internet selling it for 1 or 2 thousand bucks and can just start right away, no this is certainly not the way, instead you should start accumulating the list using your website only. Though if you wish you can certainly use that 1 Crore list only if you want to get your website, IP, URL, etc banned by ISPs, Google, and Akismet.

Next step should be to put the technology in place to be able to initiate your first Email Marketing Campaign. Well you certainly can’t use Gmail for that, so let’s see what are we left with. If you have money to spend as upfront then you can think about going with your own SMTP Server, but do keep in mind that you’ll have to consider a lot of things like various white-lists, spam reports (ISP Yahoo! now provides a free spam feedback loop), technical support costs, infrastructure costs, maintenance, ISP relationships (Sender’s Score Certificate), bulk Emailing software (www.blueskyfactory.com), etc.

However to avoid all this an easy and economical way is to go with any Email Marketing Service like RedPencil, constantcontact, etc. These companies provide services on the famous cloud service model and hence the costs are so drastically less than what you spend while going for your own server.

Though I can just keep on writing about Email Marketing, but Neytri people have given me a word limit which I’ll have to abide with, I hope the information was of use to the readers and also as a Neytri Reader you can mention “Neytri” as the coupon code and ask for absolutely free service demonstration from RedPencil.

(The writer is an Email Marketing Expert with RedPencil.)