The wait is finally over for Harley-Davidson enthusiasts in the country. Beginning April, motorcycle enthusiasts would be able to start bookings for their very own Harley-Davidson.

Harley Davidson LogoThe legendary motorcycle brand is set to enter India with its full range of five motorcycle families, the Sportster, the Dyna, the VRSC, the Softail and the top-of-the-range Touring series. Twelve models of Harley-Davidson would be launched in the country, The Managing Director of Harley-Davidson India, Mr Anoop Prakash, says this is set to develop a whole new leisure riding segment in India.

The bikes are priced in the range of Rs 6.95 lakh and Rs 34.95 lakh ex-showroom.

“Our target customers are in a broad range from the average enthusiast to the cruiser bike fanatics. The wide price band offers something for every one,” says Mr Prakash.

While bookings begin in April, Harley-Davidson will start delivering the motorcycles from June. The bikes would be sold, serviced and distributed directly by Harley-Davidson. Initially, the company would have five dealerships in Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh with the aim of increasing the dealerships to more than 20 in the next five years.

“The bikes will be imported as completely built units (CBUs). That’s why there is 100 per cent import duty. However, we will see how the market matures and we are open to manufacturing in India if it is viable. We are here to create a new culture of leisure riding,” said Mr Prakash.

Included in the Harley-Davidson range of bikes is the FXDC Super Glide Custom, priced at Rs 15.40 lakh ex-showroom, which will enable cruiser bike enthusiasts to add custom modifications to the motorcycle.