HumInt today launches www.Neytri.com, India’s Largest Business Media Portal. At Neytri, our Focus will be on Business News which makes sense to youth. Riding on the strong and well educated middle-class of India, today’s youth has it all, be it the VC money available in abundance, or the Global Opportunities came along with the flattening of world. Today’s Indian in the age group of 21 to 40 has very different dreams from the ones of a service class country and every tool to make it real. To cater to this reader, we conceived Neytri.com.

“Neytri” in actuality means nothing, however it still intrigued us due to its similarity with the Sanskrit term “netra” meaning “eye”, well anyways for & by us Neytri will always be an eye opener. At the time of conceptualizing Neytri, we came across plethora of names, a colleague of ours suggested “Jignyasa”, it sounded to us more of a Gujju name, with no offence to Gujaratis, also its meaning was “knowledge” and here someone pointed that media don’t give knowledge we can’t, what we can is information an eye opening one and then it will depend on our readers whether they certify it as knowledge or not. Thinking names can certainly drive someone crazy and we sure had our bit of share, but we had some clear concise bullets in our minds to help us think it through. First of all Neytri as a domain name has to be available and second the word should have an Indian appeal.

We hope Neytri stands well on the expectations.