Posts tagged Ashok R. Sankethi
Marketing in the B2B world
Mar 8th
In the world of B2B marketing, a very thin line demarcates marketing and selling. In fact, it would be fair to say that the term marketing here is generally….
Quality surrogates
Feb 22nd
I don’t think this is a term that will be found in too many textbooks, but it is nonetheless one of the most important concepts in marketing.
Brand and product management
Feb 10th
Some years ago, I met representatives of a client that was into multiple businesses, all under the brand name of, let us say, ABC.
Employee Engagement
Dec 28th
Employee engagement is a very contemporary concept that has been proven to have a close correlation to the company’s business performance.
Mentoring
Dec 5th
Crucial inputs: Many companies now look to have a formal mentoring system in place.
