Posts tagged Cadbury
Kraft set to get a taste of India
Jan 21st
The country will be the new battleground for the world’s largest and second largest food companies.
Cadbury: Brand refresh
Dec 29th
The ever-familiar Cadbury Dairy Milk chocolate has changed its stripes. Lest you miss the new packaging that a bar of the chocolate will now sport, Cadbury
How small packs pay off big
Dec 14th
You are at a bus station and feeling peckish, not ravenous, and want to grab a quick bite before you board your bus.
India Inc wakes up to ad ‘roadblocks’
Dec 13th
The exclusive, but expensive product promotion route found many takers in India this year.
Games brands play
Dec 7th
Marketers are increasingly using games as a medium to build brand equity..
Takeover battle: Shareholders often do not know what’s best
Nov 18th
When news of Kraft’s hostile bid for Cadbury broke in England a couple of months back, it caused intense debate, including whether an American company should
Cadbury to focus on ‘power brands’
Nov 10th
Cadbury India will intensify the focus on its power brands and on beefing up its supply chain management.
